Behind the Brand: The Meaning, Mission, and Mindset of PAPATUI

PAPATUI Better Men’s Care: Founded by Dwayne “The Rock” Johnson

Founded by Dwayne “The Rock” Johnson, PAPATUI was created with a simple but powerful belief: confidence starts with self-care.

From day one, the brand was built on principles that have defined Johnson’s life and career: discipline, authenticity, consistency, and respect for yourself and others. PAPATUI isn’t about vanity or excess. It’s about showing up every day, taking pride in how you care for yourself, and building routines that fit within your life.

How PAPATUI Came to Be

Known as an actor, former WWE wrestler, and entrepreneur, Dwayne “The Rock” Johnson spent decades pushing himself to be better whether that’s in the gym, on screen, or in life. Long before launching PAPATUI, skincare and grooming were already a part of his day-to-day life. Working with some incredible dermatologists, “The Rock” learned important tips along the way that made a difference when putting his body through long days, training, and constant travel.

Johnson built that same intention with PAPATUI men’s care. Every product was tested with dermatologists and hundreds of guys, constantly iterating to make them better.  The result: a line of high-performing formulas that fit into a real guy’s routine. 

Behind the Name PAPATUI

The name PAPATUI carries deep personal meaning for Dwayne Johnson.

• “Papa” represents fatherhood, mentorship, and legacy, a reminder to lead by example and take pride in everyday rituals.
  

• “Tui” is a Samoan name given to Dwayne Johnson by his grandfather, meaning “king.”

Together, PAPATUI reflects how Johnson was raised: to show up prepared, respect yourself, and put your best foot forward every day. The brand honors heritage while speaking to the realities of modern life making self-care accessible, effective, and authentic.

The PAPATUI Portfolio

PAPATUI offers a full portfolio of men’s care essentials, designed to fit seamlessly into men’s daily routines: face care, body & hair care, and tattoo care.

All PAPATUI products are clinically proven, dermatologist-tested and made with cleaner, scientifically backed ingredients. The PAPATUI face care line is fragrance free, while  the body care, hair care, and tattoo care lines are finished with luxury scents inspired by Johnson’s personal favorites and made alongside world class experts — including the leading Lush Coconut and Sandalwood Suede.

PAPATUI products are available at Target and Walmart both in store and online, on TikTok shop and right here on PAPATUI.com.

PAPAPTUI Awards & Press Highlights

Since launch, PAPATUI has been recognized for redefining men’s self-care with cleaner ingredients, luxury fragrances, and approachable performance. PAPATUI has earned recognition from skincare and consumer experts at GQ, Men’s Health, The New York Times, the LA Times, and Forbes. Praised for its straightforward approach to effective men’s care, the brand continues to establish itself as a trusted, modern authority in grooming. 

What's Next for PAPATUI?

In 2026, PAPATUI has set its sights on growth - rooted in innovation, performance and authenticity, the brand will be bringing you even more of the premium skincare, body care, and scents that men obsess over including tackling key skin concerns and critical parts of their routine.

We are so grateful to be a part of your routine and are looking forward to 2026 - Because better men's care isn't just about what's on your shelf, it's about how you show up every day.