Behind The Name

Behind the name

PAPATUI comes from a deeply personal place for founder, Dwayne "The Rock" Johnson. Rooted in family, culture, and the people who shape us.

PAPA + TUI = PApaTUI

PAPATUI reflects how Founder, Dwayne Johnson was raised: to show up prepared, respect yourself, and put your best foot forward every day. The brand honors heritage while speaking to the realities of modern life making self-care accessible, effective, and authentic.

Dwayne "The Rock" Johnson combing little girl's hair

"PAPA"

represents fatherhood, guidance, and legacy. As a father of three daughters, those values shape who he is every day.

Dwayne "The Rock" Johnson holding a photo of himself as a child and his grandfather against a plain background

"PAPA"

represents fatherhood, guidance, and legacy. As a father of three daughters, those values shape who he is every day.

"TUI"

is a Samoan name given to Dwayne by his grandfather, meaning "king"

"PAPA"

represents fatherhood, guidance, and legacy. As a father of three daughters, those values shape who he is every day.

"TUI"

is a Samoan name given to Dwayne by his grandfather, meaning "king"

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