PAPATUI Wins Big

How a Modern Men’s Brand Is Redefining the Category

In just two years since launch, PAPATUI has become one of the most awarded and fastest-rising brands in modern men’s grooming. Recognized by industry leaders including GQ, Esquire, Men’s Health, EBONY, and the Glossy Beauty Awards, the brand is proving that men’s self-care can be elevated, efficacious, clean, and accessible.

But beyond the accolades, the momentum tells a bigger story: PAPATUI isn’t just winning awards. It’s redefining expectations.

Built for Performance. Backed by Results.

From skincare and body care to tattoo care, PAPATUI has earned recognition for formulas engineered specifically for men’s skin - thicker, oilier, and performance-driven. The brand’s approach is simple: build products that work as hard as the men who use them.

What sets PAPATUI apart:

• High-performance formulas powered by proven actives like peptides, niacinamide, and hyaluronic acid

• Luxury, long-lasting scents crafted with world-class perfumers

• Intentionally cleaner formulations — vegan, sulfate-free, paraben-free

• Dermatologist-tested for safety and real-world efficacy
  

This performance-first philosophy earned PAPATUI Men’s Brand of the Year at the 2024 Glossy Beauty Awards along with a growing list of best-in-class product honors across 2024–2025.

Major Industry Recognition

With more than 10 awards to date, PAPATUI has been recognized across multiple categories, a testament to both breadth and depth of innovation.

• Rejuvenating Facial Toner – Honored at the 2024 EBONY Beauty & Grooming Awards and 2025 Men’s Health Grooming Awards
  Enhancing Tattoo Stick – Named Best in Category at the 2024 Esquire Grooming Awards

• Triple Action Complex Antiperspirant Deodorant – Celebrated for performance and scent at the 2024 GQ Grooming Awards

• Enriching Bar Soap – Praised for luxury scent at the 2025 Men’s Health Smell Fresh Awards

• Ageless Action Under Eye Patches – Named “Best Under Eye Patches” in the Face Category at the 2025 Esquire Grooming Awards
  

The Real Win

Each award reinforces the same truth: PAPATUI elevates the everyday with high performance products that work.

By combining performance-grade science with premium scent experiences and accessible price points, the brand is building a new standard for modern men’s care, one that doesn’t compromise.

And this is only the beginning.