Built to Last: The Right Way to Care for Your Ink

Tattoos aren’t trends. They’re legacy. For our founder Dwayne Johnson, every piece of ink represents heritage, milestones, family, faith, and personal evolution.  When your body tells your story, you understand something most brands overlook: ink requires intention.

That’s why PAPATUI created a dedicated tattoo care system. Not as an afterthought. Not as a niche add-on. But as essential daily maintenance for ink that deserves real care.

Why Tattoo Care Actually Matters

Tattoos live beneath the surface, but their appearance depends entirely on the health of the skin above them.

Over time, even healed tattoos can:

• Lose moisture

• Appear dull

• Show softened lines

• Fade from environmental exposure

When skin is dehydrated, ink looks flat. When skin is nourished and smooth, ink looks sharper, darker, and more defined. Tattoo care isn’t about vanity. It’s about preservation.

The PAPATUI Tattoo Care Lineup

Created for performance and with cleaner ingredients, each PAPATUI product serves a distinct purpose in keeping healed ink looking bold. PAPATUI tattoo care products are designed for fully healed tattoos, not fresh ink. Once your tattoo has completed the healing process, that’s when long-term care begins.

PAPATUI Enhancing Tattoo Stick: For targeted vibrancy and everyday definition. A glide-on, mess-free formula designed to instantly enhance the look of healed ink. Available in both fragrance-free and Coconut Woods. Perfect for daily use or quick, on-the-go touch-ups when you want your ink looking its sharpest.

PAPATUI Enhancing Tattoo Balm: For thicker, fuller coverage moisturization. When tattooed skin feels dry or tight, this balm provides rich, conditioning moisture to support healed skin.

PAPATUI 360° Tattoo Spray: For fast, even hydration, especially on larger pieces. Designed for sleeves and hard-to-reach areas, this continuous spray delivers lightweight moisture from every angle.

Ink tells your story. Protecting it is part of owning it. PAPATUI’s tattoo care system is built for healed tattoos helping keep ink looking bold, skin feeling moisturized, and routines simple.